During my role as the lead for communication and graphic design at Kulturfabrik KUFA Lyss, I developed a completely new corporate design and laid the foundation for a consistent brand presence.

Due to tight timelines, the work did not follow a typical step by step workflow. I redesigned the website and developed a wide range of graphic and print materials in parallel, including monthly posters, business cards, social media posts, and story formats. After this redesign and hands on development process, I documented the corporate design in written guidelines to serve as a future reference and defined a new marketing strategy with clear, up to date goals.